When a bad day at the office turns into bad PR

Next time punch a cashion

I have just seen a most fabulous example of bad PR on a website. It’s so bad I thought I’d share it with you as it illustrates how important it is for a company to regularly check their internet profile. I’m talking about more than just indiscrete photos on Facebook here.

I was browsing this morning on the Birds on the Blog site, checking how my latest gardening post was going when I stumbled across this. An internet Bingo company had approached Sarah the site owner and suggested that they would be a good match for advertising. Now, anyone who has ever looked at this blog would know immediately that a site aimed at ‘business women of opinion’ is unlikely to have that many bingo fans. Sarah politely declined the offer and was sent the following email in return.

“We are of the opinion that women thick enough to read your mundane blog posts would surely love bingo. Your dimwit readership and our exciting bingo games would be a perfect match. Would you reconsider?”

Bitchy or what? The company is called Overture Interactive and their saleswoman, Ewelina, has done them no favours. She’s insulted not only the site but her own product users too.

As we go through our working and personal lives we all get frustrated when things don’t go our way. It’s often tempting, and sometimes happens, that a jokey reply is drafted as a response. But only an idiot would send it.

I would imagine Ewelina’s job is one where she experiences frequent declines for her advertising packages as it’s a similar approach to cold calling – it just happens to be on the internet.

And that’s the issue. While her response to being turned down might have made her feel better when she sent it, how’s she going to react when her boss realises that her comments have gone global? Things have changed in the way companies now operate and how they attempt to reach their clients. Small mistakes can’t be hidden as easily in-house as once an errant slip up in the marketing department might have been.

If she thought yesterday was a bad day at the office, I’ve a feeling that today will be a whole lot worse.

Internet marketing does work – for good or bad. Just make sure that you leave the correct impression.

 

We’d love to know of any other really bad examples of internet marketing as they always make for interesting reading. If you have any send them into us and we’ll highlight them.

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