Fiona Scott

Hello, I’m Fiona, I’m a mum of three, and step mum of one – that’s a big part of who I am. But I’m also a professional journalist and tv person, having worked in the industry since 1989.

 

I write articles for local publications and I’m an experienced producer and director in regional and national television. I’ve also worked for charities, including Comic Relief, identifying strong human interest stories which help build the fantastic brand that the charity enjoys.

In 2013, I was invited to become the family columnist for the weekly publication the Wiltshire Gazette & Herald covering Royal Wootton Bassett, Calne, Marlborough, Pewsey, Chippenham, Devizes – and all the villages in between! I’m one of the core team working on a new quarterly magazine Swindon Heritage. I’m now doing this alongside my other work.

In the past I was also a presenter for Hospital Radio, running a late night show which was aimed at injured soldiers recovering in a nearby military hospital. The latter role was voluntary.

Clearly I’ve also developed more than lively interest in good public relations.

This started back in the early 1990s when I was business editor of a local daily newspaper. About 40 per cent of my time was spent talking to people who ran their own businesses, or wanted to, about how to get good publicity.

What seemed so obvious to me, wasn’t often obvious to them. What they saw as mundane and every day, I saw as a potential story. What they thought was boring and dull, I saw as a good issue for a feature. Later, I also picked up the ability to see things visually – the saying that ‘a picture speaks a thousand words’ should have more than a ring of truth to it.

Today it’s worth remembering that there are far more places to publicise your brand. But there are far fewer journalists out there to help with that. Therefore people like me – who in the past could spend their whole working lives sniffing out good stories – don’t have the time. Where there were 20 journalists, there are now five or even less.

Good news can slip through the net far more easily, even if that net is much bigger than in the past.

Bad news tends not to slip through that net because it’s easily accessible for a journalist – it comes to them. Therefore strong companies recognize that they must shout about the good news and establish trust and recognition across all types of media.

Do have a browse and participate in our blogs – we’d love that and we’ll respond when appropriate. Ask any questions you want to and we’ll answer. If you want us to help with pr, we can do this on a pay-as-you-go basis or more regularly. We can also help with ghostblogging and remotely (so don’t let oceans stand in your way).